Smart Speakers in Businesses

smartspeaker in conference

Technology is constantly changing and with it, businesses have to continually adapt to keep up with their consumers. There is currently a technology that businesses can utilize to make their jobs easier.

Earlier we came across an article that discusses the growth of the smart speaker and how later this year it will jump to cover 48% of US consumers. What if this could be the same for businesses?

Think about the tasks that a smart speaker such as Alexa already does, such as playing a song on command, allowing you to create a list, or even assisting you with cooking. What menial tasks could a smart speaker assist you with in a business scenario? Better yet, what analytic insights could it pull for you during a meeting?

Alexa is always listening. To have her be in the room during a meeting, listening and picking up important information that is shared, can be invaluable and eliminate the necessity of a secretary or transcriber during that meeting, saving the company money.

HR meetings, legal counsels, board meetings and more can all benefit from having this technology right at their fingertips.

Currently Alexa has been used in businesses. In a conference room setting, one can simply say “Alexa, start the meeting” and the cloud based smart speaker will open up slides, information, and whatever else is needed for that specific meeting. Through a variety of third-party applications, it can recite service tickets, send a LinkedIn message, monitor your business’s website, and more.

All of these just go to show how AI technology is able to adapt and become useful in a corporate setting, but even Amazon says that this move of Alexa to enterprise level will lead to the creation of unique Alexa voice commands for use in business specifically.

There are a lot of advancements the technology still needs to make, but with the constant change of the digital world these additions might not be as far away as we think.

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Marketing: It’s as Easy as A2B2C

child putting up tent

As the market for application-based companies continues to grow, a pattern has developed that is outside the traditional B2B and B2C marketing models.

B2B means business to business; an approach that application-based start-up companies must confront before tackling the B2C, business to customer, side of their service. However, the adoption of the application by the business is crucial to reach the adoption of customers, we can call this A2B. Simultaneously, if the application has already succeeded in adopting many customers, A2C, the business must adopt the application to gain those customers for themselves. This can be likened to putting up a tent; there are two poles that need to go up, and although you can set up both poles, there’s no tent unless the tapestry fits on top of both poles.

A classic example is the rideshare company, Uber. The founders of Uber were two guys who had already gained a lot of money from selling their respective startups. They went to a technology expo in Paris, needed to call a cab because it was the middle of winter, and couldn’t find one. Thus, the idea for creating a timeshare limo service with ordering via an app was born.

Obtaining a bunch of drivers randomly would not have been their best option. They began with hiring only professional drivers driving new, black cars to appeal to customers, once they had already built the application and built a following using their funds from selling the startups. They launched it in major cities during hours that the demand for a cab was high, but the supply was low, and achieved huge success. The more customers that downloaded the app in a desperate attempt to get where they wanted to go, a bigger job market formed for drivers.

Airbnb took a similar approach. They knew that they would have to start with people being willing to list their homes in order to gain customers, and to make those homes look appealing. They reached out to people whose places were listed on Craigslist, who agreed to list because it doubles the chances of their apartment or home being found.

In order to appeal to customers, they had professional photographers take warm, inviting photos of those homes. This worked. According to Teixeira who did a case study on them, “that’s why you get the supply side first – if you get the right suppliers, the customers will experience their high-quality service and then do the marketing for you.” But having the inviting application for it all to happen on is equally necessary.

A2B and B2C go hand in hand. In order to have a successful business, what you provide must be of high quality, causing the B2C part to come in organically. Word of mouth is a powerful thing, and if you can create a positive buzz around your product or service, you can see your own business grow from thousands to millions.

For high-quality marketing strategy, buzz-worthy web design, thoughtful copywriting and more consider markITnerds for your next ad-venture.