Top 5 Sites for Nerdy Gifts this Season

markITnerd shopping

When the word “nerd” rose in popularity in the 1980s, it was considered derogatory, undesirable, and rude. It was the equivalent of being called “weird” or a “freak” today. The connotation of nerd has evolved over the years and continues to be used, however the meaning behind it can be considered more favorable because it represents someone’s passion for a specific topic or fandom.

Here at markITnerds, we embrace our nerdiness in many forms. Around our office different memorabilia represent each colleague’s personality and interests, without the feeling of being judged or criticized lurking. We want to represent companies that consider themselves a nerd for their trade, whether it’s IT, cybersecurity, and more.

This holiday season, we want to highlight the best gift-giving websites to find all the specific, quirky gifts for your inner nerd and the nerds in your life.

We’ll list out some of our favorites that will help you find the best gifts for your inner nerd:

  1. Think Geek

The website thinkgeek.com has the slogan of “Join In. Geek Out.” We couldn’t agree more. This gift site is one of our favorite go-tos for finding the perfect present for the nerds in our lives, and even treating yourself once in a while.

  1. UncommonGoods

This site is a little less fandom centric but equally as unique with the products it offers. From planetary wine stoppers to long-distance friendship lamps, you can find an assortment of unique items. For your travel-loving nerd, your wine aficionado, and more, this is the site to shop.

  1. This Is Why I’m Broke

Once you’ve explored this site, you’ll realize just how much you’ve been missing out on. Fandom gifts and all kinds of random stuff, they understand what you want and why you went to their site. If you’re not trying to break the bank this holiday, they have an easy slider to set your spending limit.

  1. Hammacher Schlemmer

This one might pull at your purse strings a little bit but you’ll be surprised to find many of the fun, useful tech gadgets are under $30 such as the glare blocking visor or stealth ear amplifier. If the tech products here are not up to your speed, check out this next suggestion.

  1. Adafruit

The techy site is exactly where your circuit-loving loved one can go to build the next Johnny 5 (if you don’t know what that is, Google it!) But seriously, there’s all kinds of awesome and unique gadgets and circuitry on this site that you won’t be able to find as easily anywhere else, so if “Neotrellis” and “Feather Board” sound familiar, give this website a look.

Of course, you can default to any of the major online retailers to find gifts but why not venture far, far away to get a gift that will really bring a smile to your loved one’s face. We hope that with these recommendations from us here at markITnerds you’ll find holiday shopping to be a breeze.

IT Companies and Social Media: Looking Beyond Facebook, LinkedIn, and Twitter

coffeeshop talking on social media

A major risk IT companies face is not reaching a broad enough audience. IT companies are very comfortable with what some would consider traditional social media applications, often avoiding other platforms. Although the age group of decision makers in the IT space lands them squarely in the Facebook, LinkedIn, and Twitter demographic, the up-and-coming influencers are hanging out in other applications.

There is untapped potential through Instagram or Snapchat to stand out as creative, unique, and interesting. The reach that can be achieved through those platforms is important. Some factors customers might not see are the values and the mission of the company, and by utilizing an outlet like Instagram, there is the potential to reach and authenticate themselves on social media without directly advertising a product.

Some companies that have done a great job of this in the IT field include Citrix, IBM, and even Facebook who owns Instagram and uses it as an advertising outlet.

Facebook’s unique campaign of focusing on the friends feature of their primary platform allows them to advertise very effectively. Photographing a unique action like a boy moving boxes, with the word “Dependable” and then the “Friends checkmark” icon next to it creates a unique image that can only be seen on Instagram.

The more personable posts you create, the more people will show interest in your brand because it makes your company more human. Even IBM, and IT services and hardware company, utilized a popular hashtag of #TBT (Throwback Thursday) by posting a photo from the early NASA days that they were part of programming.

From these two examples, creating fun and engaging content, especially if you are a B2B company like IBM, can be crucial to:

  • Reach a broader age range
  • Appealing to prospective recruits
  • Build affinity with up-and-coming influencers
  • Increase consideration of your brand
  • Reveal the personality and atmosphere of your tech company

If your tech brand feels stuck, call on IT specific marketing here at markITnerds to consult on your social media needs.