The Value of Site Maintenance

In the burgeoning world of IT and Tech startups, having a clear value proposition and clean website provides the best impression for future customers. It is crucially important to portray professionalism and put your best foot forward online. It isn’t enough anymore to put up a website and leave it as it is. For a great website, investing time and energy with a team who will not only build it but maintain it makes all the difference.

There are plenty of examples of companies that will build and maintain a website for a low monthly rate. But is a “quick online survey” enough to convey your differentiation, value, personality, and website requirements? To create a beautiful website that catches someone’s eye and promotes your differentiated value proposition takes planning, communication, creativity, time and effort. The examples we’ve found have a monthly rate, but the sample websites they provide are basic and don’t allow a company’s voice to really shine through.

If you want a full website that offers sources for information, content leadership, significant analysis and provides creative options, then investing more will get you there. Here are some of the benefits to investing more:

  1. Improved SEO due to regular content updates and monitored site performance
  2. Regular updates to company news, products, blogs, and more to portray your business as active and thriving
  3. Software compatibility and site security to protect your online assets and visitors from malicious code
  4. Ongoing maintenance prolongs the need for major site overhauls and redesigns

Websites that advertise “$39 per month” have lingo that can be generic, and a lot of the “services” they advertise are actually already built in with having the website and automatically generated, no extra labor required. These companies are counting on you to have as little input and updates as possible to drive up their margin. Statistically, they are counting on you to “set it and forget it” and make updates only as they are exactly requested and directed by you.

Creative guidance, active communication, and collaboration are what companies need to have an engaging site that offers answers for all aspects of the business. If you’re looking for web help, look no further than the team here at markITnerds.

Technology is Evolving for the Better

Technology is rapidly changing with new innovations every day including touch screen phones, 5G networks, artificial intelligence, and more. The amount of tech that has come out within the past 5 years alone creates changes in everyone’s lives whether they realize it or not.

The economic and political value of technological growth has positive and negative impacts. In the case of the 2016 presidential election, there is proof that Facebook was manipulated with Russian interference to influence the election. Having any country interfere, would (hopefully) be considered a negative impact by the general populous.

However, from what we’ve observed and researched, the impact so far has been highly positive. From people becoming more physically active and aware due to biometric apps, to more people being able to afford technology as a learning tool. The positive impact of the quick growth of technology improves lives and changes the world for the better, not to mention employment opportunities in the technology and manufacturing sectors.

Here are three examples that we think are noteworthy:

Seaweed Straws

This innovative and researched straw composed of seaweed might be the future of earth-friendly straws. Paper straws tend to get soggy, but this straw can last for up to 18 hours. Biodegradable and affordable, as the business grows it becomes cheaper to create more. Kelp forests grow in 4-6 weeks, so there’s plenty that can be utilized for this product.

Tech to Walk

This example is great because it shows how technology assists in modern medicine, with this paralyzed man getting an electrical stimulator device implanted into his lower spine. He was able to go from wheelchair to walker, and while the article points out that it doesn’t work on everyone with spinal cord injuries, it’s still a medical breakthrough and shows the power of advancing technology.

AI Protecting Dating App Users

There can be a lot of weird people online, especially on dating applications that are widely used. New algorithms developed in the UK can help to get rid of fake or scam accounts, making the dating pool much safer for everyone and giving peace of mind as well.

With these breakthroughs in tech, we’re excited to see what other amazing innovations come out in the next few years and beyond.