When it comes to seeing television advertisements, today’s youth have little to complain about. DVR, streaming services, and even YouTube means that they’re seeking out television with limited to no commercial interruptions. So businesses are turning to social media advertising more than ever.
Companies that once relied on television advertising, such as Wendy’s and DiGiorno’s Pizza, now look heavily to social media as a means to reach their customers. This doesn’t mean they aren’t running commercials on TV, but they have shifted focus. Wendy’s and DiGiorno’s have developed brilliant voices in their social media accounts. Their sassy, comical tone appeals to their audience through a medium their customers use every day.
A prime example is Wendy’s, the national fast food chain. Aside from their sassy tweets responding to whatever’s going on in popular culture, they use their competition as leverage. When McDonald’s launched their cheesy bacon fries, instead of a direct response, they referenced it by tweeting “Y’all talking about bacon cheese fries like you can’t get Baconator Fries for free with any purchase in our app right now.” This tweet generated fourteen thousand likes, and one thousand retweets.
The organic growth Wendy’s generated on social media made them recognized for their food and their personality. DiGiorno’s took a similar approach. When pizza delivery companies promise on-time delivery, they send free coupons. With DiGiorno’s the pizza is always on time.
Is social media the most effective way to advertise? Depending on your target audience, it’s highly likely. Whether you’re advertising in YouTube videos, facebook ads, or boosted posts in Linkedin, there are many cost-effective options.